Set in amongst the picturesque surroundings of Waubra in Western Victoria, Marysvale Farming Company (MFC) Transport is a family business that has built a reputation for productivity and efficiency. While the Company’s origins can be traced back to when Joe and Rhonda Molloy used their farm to grow potatoes and produce prime lambs, it was their son Luke, who capitalised on an opportunity to expand the family business into bulk cartage when, in 2009, he purchased a B-Double semi-tipper set to get the ball rolling.
“We received an offer to undertake a harvest contract in the Walgett region in New South Wales which helped us get our start. In some way this really worked to our advantage because we didn’t pigeon hole ourselves into servicing one particular market or product type,” Luke said of their start in the transport industry.
Pretty soon, Luke and his wife Laura found that their transport work load started to take off. Following the introduction of a Lusty EMS conventional B-Double set into their fleet, they realised that they were going to need to continually invest in new equipment to accommodate their customers’ growing expectations. Still, they wanted to maintain their point of difference as a family oriented business that delivered personalised service.
“It was a little lucky that in 2011, we found a new Lusty EMS conventional B-Double set which suited our needs and was available for immediate delivery, because work had spiked quite quickly,” Luke advised.
“At the time, we were carting standard bulk product including grain, fertiliser and gypsum. The Lusty EMS set we had was reliable and we were getting our weights on, so we thought we’d go the extra step and invest in a new set, which has proved to be the right decision.”
Not ones to rest on their laurels, the Molloys continued to work hard. In addition to successfully expanding their fleet, they maintained their farm work, ensuring the family’s tradition for lambing and growing potatoes complemented their freight work.
The 2012 Wimmera Field Days provided further opportunity for Luke and Laura to reassess their business needs. With a shortage of trucks on the road and strong demand across Victoria and NSW for grain cartage, the Molloys had managed to consolidate some of their freight work and were looking at the possibility of doubling their fleet.
While their existing Lusty EMS trailers had provided them with reliable performance and maximised payload, Luke and Laura did their due diligence and visited all the tipper exhibits, so as to ensure their next trailer purchase would allow them to incorporate all the latest available technology, irrespective of the manufacturer.
However, it was their discussions with Lusty EMS Western Victoria Area Sales Manager, Joe Horvat, which reaffirmed to the Molloys that their previous two tipper investments were no fluke.
“I guess at the time, while we were very happy with our existing Lusty EMS tippers, we wanted to get a different perspective from each tipper manufacturer about how their design would help us achieve not only weight maximisation, but enhance our delivery service with our customers,” Luke explained.
Luke was particularly keen to invest in new trailer equipment that would add a level of familiarity to his fleet, but he was also aware that flexibility and versatility were important ingredients if he wanted to safeguard his business against flat season periods.
Working hand in hand with Joe and the engineers at Lusty EMS, and following extensive discussions regarding the benefits of a conventional 25m B-Double tipper against the highly popular 25m Stag B-Double, Luke settled on a safe bet and ordered one of each. The first was a customised Lusty EMS Conventional B-Double based on his existing tipper specifications. A few weeks later, this was then followed by Luke’s very first 25m Stag which was in stock and required only a couple minor modifications to satisfy his requirements.
Elaborating on Lusty EMS’ stock policy, Joe revealed, “With all our dealer stock semi-tippers, we generally don’t go too over the top on the actual specification, so that they are suitable for a wide variety of applications when they are purchased. We ensure they include components such as high tensile steel to maximise payload capability, as well as reliable axle suspensions such as Meritor CS9, which we stand behind with our generous warranties and follow up support.”
The conventional B-Double that MFC Transport has now been operating for a little over 12 months consists of a 28ft Lead Slider tipper and a 34ft Chassis tipper which provides a combined capacity of 83 cubic metres. High tensile steel was also used in this tipper set, which has reduced overall tare weight by approximately 700kg, thus allowing their drivers to easily achieve a 44 tonne payload.
The 25m Lusty EMS Stag has been in operation for around the same time, adding further flexibility for Luke and his customers, particularly with gypsum and lime.
“The major benefit for our customers is the ease and the speed at which we are able to unload grain into augers and also to unload gypsum and lime. With the drivers not having to worry about splitting the trailers, we are saving half an hour, sometimes forty minutes at each drop off, and this time can make all the difference as to whether you get another load that same day or not,” Luke said.
MFC Transport is a fine example of how to successfully integrate two quite different trailer models into a fleet. The difference between the two models adds value and allows the business to diversify its carrying capability, while providing work security well into the future.